Nov. 8, 2015

The Mojo Radio Show - EP 56 - How Global Brand Bondi Chai was Designed on a Yellow Legal Pad

The Mojo Radio Show - EP 56 - How Global Brand Bondi Chai was Designed on a Yellow Legal Pad

Lifestyle esign - drawing the perfect work life balance


Bondi Chai is an awarding winning Australian Chai Tea company. Started in Tasmania, Melissa and Martin Edyvean have an amazing and inspiring story of a husband and wife who decided to make their dreams of a perfect life a reality. Starting with a life designed on a yellow legal pad, this interview takes you through the highs, the very low’s and the success these two lovely and super successful people have been through on their journey to achieve their dreams. From the naming of the brand, to setting a BHAG, understanding how to live and work successfully with your life partner, going global, to creating a new category in the market, we cover a range of relevant topics for any dreamer, partner or business person looking for ideas to realise your potential.   Here’s what we discuss in this week’s show:  
  • What is a Bondi Chai?
  • How did they start their new business from scratch?
  • What are the stepping stones to building a business?
  • If you don’t have the expertise, how do you find it? How do you get it?
  • Do entrepreneurs have to risk it all? Busting the myth of being an entrepreneur
  • Starting out and creating your own category
  • Why Bondi Chai as a name? Going global
  • Like selling ice to eskimo’s, imagine selling Chai to the India market
  • Creating a BHAG - a million cups of Bondi Chai Latte a day
  • The yellow legal pad…. the template for the dream for their perfect life design
  • Design the life, then find the product that fits their business model
  • Good is the enemy of great
  • Travel with a purpose
  • What makes their partnership work? Work together, play together and live together 24/7
  • What are the unessentials that Martin and Melissa have hacked away at, and removed?
  • Simplicity - the value to limiting choice with just 2 flavours
  • Do the guys journal?
  • If you were starting over, what would that look like?
  • Daily rituals for them as individuals and as a couple
   

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