Ben Baker - author, keynote speaker, and consultant - helps develop stories for clients in compelling ways. Every brand (personal or company) needs a unique story that should engage their audience, draw them in, and help them understand the value of the brand. Ben’s job is to help us find that story and tell it in ways that are compelling, authentic, and memorable. In this show, we cover the essential characteristics of a great marketer and how we, as a brand, can use our story to stand out. Here's what we cover. When people ask Ben what he does, how does he like to reply? Are comparisons and our easy access into the world of other people putting pressure on today's worker? “Who I am as a person, and who you are as a person, should not be determined by the things in our lives.” For many, do things define their brand? What does the future look like for personal branding? "Why fit in if you were born to stand out," Dr Suess. Is it getting harder to swim against the current and stand out? Growing up, Ben was expected to sit at the table and converse with the friends of his parents. Why does he believe this is valuable? Why do we continuously get disappointed by companies and salespeople who don’t truly listen? What does history tell us about what is likely to happen in the future? What are the key characteristics of a great marketer? How does Ben record his learnings from books, podcasts, blogs, video? Why does Ben choose articles to read more than books? What is Ben still trying to discover about his brand? What is Ben most nervous about today? Was there a moment in time when Ben trusted his voice? When targeting your perfect customer, it’s about focussing on champions. Ben describes a champion. When did Ben last say no? Ben was in a Mastermind, how does that work, what’s the format? How can our mistakes build trust? LINKS Ben Baker
https://yourbrandmarketing.com/speaking/ History Jonny Ive Look at History YouTube
https://www.youtube.com/watch?v=CEW4D_CERkE The Mojo Radio Show on Patreon
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